Tell us about yourself.
I’m Cassandra Villarreal – a hardworking, passionate, goal-driven Latina who strives to influence the voices of minorities and those underrepresented. By the age of 23, I received my undergrad degree in Advertising and Public Relations, and recently obtained my Master of Arts degree in Communications. Getting to meet new people along with being outdoors are some of my favorite things to do!
Why did you join Ad 2 Dallas?
Along with working in the advertising industry, I wanted to become a part of a local non-profit organization that would help me advance in my career and make new connections.
What has been your favorite project to work on?
Co-hosting the No Filter: Unfolding Workplace Bias event in January 2020 was one of my favorite projects to work on. It was great to see an event I worked hard on turn into a major success!
List three or more things you’ve learned as a Diversity, Equity and Inclusion Chair?
Three things I’ve learned about being a DE&I Co-Chair:
– How to help involve people who feel misrepresented
– How to make others feel comfortable regardless of who they are
– How to effectively contribute to a successful event to help increase diversity engagement within the community
How would you like to see the advertising industry become more diverse?
I would like to see the advertising industry become more diverse by allowing minorities of all ages, races, and backgrounds to seek opportunities in the industry regardless of the amount of experience under their belt.
What does it mean for the advertising industry to be committed to Diversity, Equity, and Inclusion? What changes need to happen to get there?
It means to accept the reality of the ongoing racism, prejudice, and discrimination in and outside of the industry, and configure ways to combat inequality. Necessary changes like including a higher representation of minorities in leadership positions, along with educating others over cultural differences can help us commit to Diversity, Equity, and Inclusion.
