Alex is a Senior Designer at Spire Agency, one of the country’s most-awarded B2B branding agencies. Spearheading brand identity and campaigns for the agency’s key accounts, he focuses on strategic and conceptually driven approaches to elevate them above their competition. His body of work has earned him accolades from the DSVC Dallas Show, AAF National ADDYs, Communication Arts, and PRINT Regional Design Annual to name a few.
Raised in Dallas/Fort Worth, Alex graduated from Texas A&M-Commerce with a BFA in Visual Communication. He considers it a privilege to have the relationships he has formed along the way and credits many of them for preparing him to be the creative and leader he is today.
Allison’s parents once made her take an aptitude test to see what she should do withher life. The test said she should be a detective. She cried. But then she couldn’t stop interviewing people. Enter brand strategy, stage right.
After graduating summa cum laude from Texas A&M University’s Business Honors program, Allison found a glorious way to exercise her curiosity at TRG. She works like a detective to discover what makes certain people tick — and how certain brands should talk to those people. So far, that list includes Ram Trucks, Ram Commercial, Floor &Decor, Leonisa Shapewear, and The Home Depot.
Previous stints in Data, PR, and Marketing Research landed Ally in the media space! With a passion for client work and brand strategy, Ally made the move from the Northeast back to Texas where she had previously attended TCU for Marketing.
Past work in helping manage client dashboards left her eager to gain exposure to a client-facing role, strategy-centered role, making a Media Management position the perfect fit.
Outside of AC, you can find Ally taking on interior design projects, listening to a podcast, or trying out Dallas’s newest restaurants.
Amy McGiffin is a Senior Account Executive at Kargo, the leading next-generation, omnichannel advertising platform. Amy joined Kargo as a senior member of our Dallas team in 2021 and has succeeded in significantly growing Kargo’s presence in the Dallas territory. Before joining Kargo, Amy was a Brand Media Sr Manager at PMG where she helped oversee the Athleta brand account for the agency. Over her 2 year tenure, she received multiple awards including IAC Best Sports Online Campaign of the Year for Athleta’s 2020 “Race for the Planet” campaign. Amy started her media career at Richards Group as a media planner where she worked on over 15 different media accounts.
Since moving to Dallas in 2016, Amy has served sporadically as a member of Dallas Fort Worth Interactive Marketing Association and has helped secure sponsorships for iHack, EIMA, as well as other important events for DFWIMA. In her free time, she enjoys golf, singing and improv comedy and is an active member of the Dallas Comedy House.
Bryce is a recent graduate from The University of Texas at Arlington (UTA) who graduated Magna Cum Laude in May 2023, with a dual degree in advertising and public relations. During her time at UTA, she was able to meet some incredible people along the way who have helped launch her career. She competed in the National Student Advertising Competition 2023 and served as the President of AAF at UTA.
Fast forward to today, Bryce is the Marketing Manager at BCB Live, a start-up video production company in Downtown Mansfield. Before this role, she started as an intern at BCB Live during her junior year of college and has had the honor to continue to grow with the company. Her passion is to help those with a creative idea be able to turn it into a reality, and she is grateful she gets to do this every day in her role.
Carla is a dynamic HR professional with proven success implementing positive changes in the workplace. She holds a B.S. from the University of Texas at Austin where she served on the Student Conduct and Academic Integrity Board. She recently graduated with her MBA from Southern Methodist University where she was the treasurer for her cohort. She is also a certified yoga instructor. When she’s not working, she likes to binge true crime podcasts, paint, and make healthy, fresh juice with her juicer. created branding, digital, social and video content for a variety of clients like AT&T, Budweiser, Bud Light, SONY, Toyota, Interstate Batteries, Park Place Dealerships, Omni Hotels and Baylor Scott & White Health.
Carli Pritchard is a dynamic professional who wears multiple hats with finesse. In her role as a Digital Content Manager at The Dealey Group, she is a strategic force driving content development and digital media initiatives. Simultaneously, she serves as the Vice President of Ad 2 Dallas, where she contributes to the growth and advancement of the advertising and marketing community in the region. Her commitment to achieving exceptional results, and her knack for inspiring and leading teams make her an invaluable asset to The Dealey Group. With a finger on the pulse of the ever-evolving digital landscape, she continues to drive the company’s success and reputation for excellence
Carson learned to play the violin when she was five so you could say that she was destined to work in a creative industry. At TRG, she has helped clients like Scripps Health, P.F. Chang’s, Volunteers of America, Orkin, Sewell Automotive Companies, Hudsonville Ice Cream, and World’s Best Cat Litter succeed strategically and creatively.
Always one to stay busy, Carson leads She@TRG, TRG’s female ally group and serves on the board for Ad2 Dallas and the New Texas Symphony Orchestra where she also performs. On weekends lately, you can find Carson Marathon training, or talking about marathon training.
A dedicated husband and father of 5, Dillon brings 7 years of digital and social media marketing experience across Luxury E-Commerce, Electronics, and Mobile App based brands. Through recent client-embedded engagements, his day-to-day accountability with senior leadership for global marketing strategy and overarching business impact are driven from his strong analytical background and propensity for innovation across both media and data.
Since joining TRG, Eduardo has made his mark, playing a key role in driving award-winning work with clients like World’s Best Cat Litter and creating a lasting impact across other brands. His deep-rooted ties to Chihuahua, Mexico drive his leadership within Aquí@TRG championing Hispanic culture and an inclusive work environment. Always aiming to do it all, Eduardo has found his “why” through collaboration, empathy, and fresh perspective in advertising.
Hello, my name is Grayson Mann Wills, and I am an Account Supervisor with Team One in Dallas. After graduating from TCU in 2018, I was lucky enough to begin my career at Team One. Over the past 5+ years I have been dedicated to learning and evolving the Lexus digital ecosystem. Most recently, I have led the model year change over program, overseeing the launch of all vehicles on Lexus.com. Outside of the office, you can find me hosting friends and family while I whip up a new recipe.
Holly McCleary is a Content Specialist at Jackson Walker, the largest law firm in Texas with about 500 attorneys in six offices across the state. She volunteers her time as President of AAF Fort Worth and as a member of the Board of Directors of the Legal Marketing Association’s Southwest Region. She holds a dual bachelor’s degree in Advertising and Public Relations from the University of Texas at Arlington (2017).
Jack Sperco is the Vice President of Client Success (CS) for the Omnichannel Team at Simpli.fi, the Advertising Success Platform. Jack is a graduate of Texas Christian University and began his journey at Simpli.fi as a CS intern during his time at TCU. Upon graduation, Jack joined the Simpli.fi team as an Account Coordinator and has worked his way up to Vice President, the highest role in the CS department. Jack is a strategic thinker and a solution-oriented individual who always seeks to put the needs of his team first, all while delivering successful results. Jack is married to his wife, Kenna, and together they have a one-year-old daughter, Sadie.
Jay Howard’s journey into front-end development began at 14, setting a solid foundation for his future endeavors in advertising and multimedia. At Atomic DC, Jay crafts digital experiences, from videos and logos to intricate websites for prominent brands in Dallas. Beyond his professional realm, Jay’s passion for creativity is evident. As the owner of a clothing line, he seamlessly blends tech expertise with fashion, showcasing a diverse range of talents and a commitment to excellence.
Jessica is a marketing manager at Dallas College where she supports the marketing strategy for clients in the student success division. Before stepping into her current role, her creative energy was focused on producing and managing social media content. Outside of Dallas College, you can catch Jessica at her favorite local coffee shops, heading to a dance class or fueling her photography passion where she captures weddings, couples and families. jessicacestrada.com
Jill Darrow is an Art Director at Cheil North America where she concepts campaigns, creates marketing materials, and collaborates with the creative team on product launches for Samsung Electronics. No matter the task, she approaches everything with a can-do attitude and a positive disposition. Outside of work, Jill enjoys spending time with her husband and their cats, illustrating her next piece of art, or searching for the closest Whataburger.
Kagan Baker is an Account Director at 270B. With a career spanning almost a decade at Dallas agencies 270B, TRG, Johnson & Sekin, and a Master’s degree in Creative Brand Management from VCU Brandcenter, Kagan has an impressive history of driving success for clients. Her current clients include Avocados From Mexico, Frito-Lay, NatureSweet Tomatoes, and Envy Apples, with past history on brands Motel 6, Chilis, Omni Hotels & Resorts and Sub-Zero, Wolf, and Cove. In her personal life, Kagan is a passionate foster dog mom, community gardener, and crafter galore.
Throughout Kelsey’s decade-long career, she’s developed from an ambitious account executive and relationship-builder into a well-rounded leader with a keen eye for coordinating complex projects.
Kelsey’s time at J&S has given her a strong digital background; here, she’s helped launch more 20 websites and produce Webby Award-winning work for both Caliber Collision and Local Hive Honey.
But Kelsey really shines during rebranding projects, where she can balance the roles of brand expert and creative leader. In her words: “It’s a great feeling when we get to come in and help bring brands to life in a new and exciting way that really resonates with consumers.”
Kelsey’s time at J&S has seen her grow from team member to leader, with opportunities to shape projects large and small for a wide range of clients:
Ken is an enthusiastic and curious creative, who brings a wealth of experience to the table. With a track record of innovation and collaboration, he’s dedicated to driving positive change in our field. Ken is optimistic about the future of our industry and the impact that ethical advertising can accomplish.
Ever since I can remember, technology has intrigued me not just as a collection of innovations but as an ongoing narrative of human evolution. It’s a story that I’ve not only been excited to witness but also eager to participate in. Consider this: our journey began with spoken language, which allowed us to share oral stories and convey simple ideas. Over time, we transitioned into written language, which expanded the scope of knowledge we could pass down through generations. Radios arrived, broadcasting information and narratives across vast distances, followed by television that added a visual dimension to storytelling. Then came the era of the internet, transforming our ability to access, share, and interact with information. Mobile technology was the next giant leap. It was no longer just organizations, governments, or households that had access to computers; suddenly, each individual had a powerful device right in their pocket. This not only revolutionized how we communicate but also democratized information access, making it more personal and immediate. And here we are, standing on the threshold of even more profound changes. Virtual and augmented reality wearables are about to redefine how immersive our methods of communication can be.
And beyond that? Perhaps brain microchips that link us directly to the digital realm, erasing the remaining barriers between us and seamless information flow. The essence of my work in marketing is rooted in this perspective. Marketing, after all, is fundamentally a form of communication. It’s more than just an avenue for selling products; it’s a platform for dialoguing with consumers about ideas, values, and visions for the future. This ethos shapes every project I take on, from photo and video production to creating virtual reality tours and developing AI art. Every message conveyed and story told is an opportunity to contribute to this sweeping narrative of progress.
Being honored as one of the “32 under 32” in the Dallas marketing scene has been a humbling experience. While the recognition is appreciated, what truly fuels me is the work itself—specifically the impact it can have on people and the broader narrative of technological evolution. Every project is a learning experience, a small chapter in the bigger book of where communication is headed.
As for the future, my ambitions are tied to a specific dream: launching a tech company that innovates at the intersection of AR, VR, and AI. But it’s not just about the tech; it’s about what the tech enables. It’s about creating platforms that expand our methods of communication, that push us a step closer to a more interconnected, more comprehensible, and ultimately more human world.
Maci started working in Paid Search after graduating from Baylor in 2016 and has spent the last 4 years at Camelot. She is passionate about using data with a strategic mindset to solve problems and deliver results for clients. Outside of work, she volunteers with The Haven of Love, a non-profit organization that serves women in the DFW area, and serves on their board as secretary. In her free time, she loves to spend time with her husband and pets, read a great book, or go out for a delicious meal with friends.
Meaghan Moore is a public relations professional with more than five years of experience in media relations, brand management, influencer strategy, crisis communications and communications strategies.
Meaghan has experience in consumer public relations throughout a broad range of industries, including automotive, CPG, luxury lifestyle and home, food and beverage, and technology. She has a proven track record of securing coverage for clients in high-impact national, local, and trade outlets including: Discover, INSIDER, Forbes, Good Housekeeping, Life & Style, MSN, NBC Sports, Newsweek, PureWow, USA Today, Us Magazine, and many more.
Meaghan earned her B.S. in Journalism and minor in Business from Texas Christian University.
Monica believes deeply in the power of community. In fact, she cofounded and leads We@TRG, a DE&I initiative designed to help employees feel connected and empowered. It’s one of the reasons why The Women Leaders magazine placed her among the “20 Most Inspiring Women Leaders 2022.”
For years, Monica has put her passion to work in brand management and cause branding for clients like The Home Depot, AT&T, The Salvation Army, Biltmore Estate, Scottish Rite for Children, and Dave’s Killer Bread. When she’s not uniting the world at work, she’s either relaxing with a glass of wine or training for her next half marathon. That’s Monica. Always going the extra 13.1 miles.
Nadia Sixiengmai has demonstrated a remarkable commitment to her work with the City of Cedar Hill, where she has made significant strides in promoting the Cedar Hill Parks and Recreation Department. Her tireless efforts have resulted in substantial audience growth, as she continues to skillfully craft and share the captivating story of this vibrant community.
Beyond her professional accomplishments, Nadia’s dedication extends into the realm of community service. She has generously volunteered her time and expertise in various roles within the Ad 2 Dallas Board, an organization at the forefront of advancing marketing and advertising excellence.
Paige Gardenhire works as a Paid Social and Influencer Marketing Team Lead at Camelot. Since beginning her journey in the marketing space in 2018, she has been determined to master her skills as a marketing expert and serve as a leader to her peers. She has assisted in growing an in-house influencer marketing team from the ground up, led major client accounts in Healthcare and FinServ, and assisted in her coworker’s career growth. Outside of work, Paige enjoys camping, reading, and spending time with her loved ones.
Pranav helps coordinate and lead teams into new frontiers in the digital space. After graduating with his Masters of Science in Marketing from Texas A&M, he joined LERMA/ in June of 2022, where he now works with creative technologists, UI/UX designers, developers, creatives, strategists, brand leaders and clients to bring ground-breaking digital experiences to life, one timeline at a time. He works on a fearless team at a fearless agency that stays on the cutting edge.
Rashad has built his career from a simple mantra — words are the medium and our stories are the message. After graduating from The University of North Texas, he spent the better part of a decade crafting stories for brands both as an independent copywriter and film production professional. He has since found a home at LERMA/ where he continues to help clients such as He Gets Us, The Salvation Army, and many others refine their creative voice.
With over nine years of marketing experience, Sydnee is skilled in taking any brand’s unique identity and giving it a digital voice. She is fluent in the language of trends, always searching for the next way to present a client’s message in an exciting format for the online space. Her passion is empowering those around her to be their best possible selves; she pushes for confidence across the board, encouraging her team, her clients, and her loved ones to be self-assured in all that they do.”
Taylor is a Senior Paid Media Associate for FedEx Office focusing on enterprise level clients and bringing in qualified prospects from various lead generation channels. After working within the programmatic space for several years at PMG, she ventured into other forms of traditional and digital media which helped land her current role at FedEx Office as a true omni-channel expert.
Taylor graduated from Texas Christian University in 2014 and has lived in Dallas since graduation. When she’s not working, Taylor enjoys hanging out her dog Stephen and watching the Below Deck franchise on Bravo.
Meet Timothy Lee, a dynamic professional who thrives in finding solutions to complex problems. Tim shines as a Senior Account Manager at Pandora, where his passion for clients is met with an equally talented team that spearheads successful marketing campaigns with a wide variety of brands.
Tim’s, tumultuous at times, journey encompasses the idea of patience and recognition. A proud alumnus of Texas A&M university, Tim is driven in his commitment to making meaningful connections and working towards fruitful goals, both in his personal life and career. Outside of work, you can find Tim playing basketball, going to concerts, and walking his faithful canine companion, Sherlock.
Victoria Harkrider is an enthusiastic advertising professional with certifications in SEO and Google Analytics. As the Website Content Manager for Ottobock, she manages 16 websites across the Ottobock enterprise. She has taken charge of various initiatives, including developing the brand and content strategy (and eventual launch of its website) for the newest entity, Ottobock.care. Victoria has served as the Social Media Director for Ad 2 Dallas for nearly 3 years.
Outside her 9 to 5, Victoria’s after-work activities include maintaining her Yelp Elite status with glowing restaurant reviews, hosting get-togethers with friends, throwing extravagant parties for her dog, watching scary movies year-round, paddle boarding, snowboarding, scuba diving, and playing video games.
William Scott Howard is a copywriter and brand creative originally from Dayton, Ohio. He double majored in Advertising and Public Relations and double minored in Political Communication and Media Studies, graduating from Xavier University in Cincinnati, Ohio.
Because that wasn’t enough book learning, he moved to Manhattan, NY after being offered a place in the City College of New York’s competitive Branding and Integrated Communications (BIC) masters program. He spent two years in the city living in an intentional community while honing his writing and creative skills working at various agencies during the day and taking classes at night. He landed his first full-time copywriting position after graduating, launching his career at social cause agency Purpose.
He is currently the brand copywriter for Topgolf International, based in Dallas, TX.