About RLC Dallas:
Rescuing Leftover Cuisine (RLC) is a national 501(c)(3) nonprofit organization that strives to eliminate food waste and end hunger without creating more environmental impact. They utilize the method of “Food Rescue,” or “Food Recovery,” which is a process of gathering excess food from local businesses and redirecting it to local human service agencies (HSAs) such as food banks, soup kitchens and homeless shelters. After the “Food Rescue” is delivered to the HSA, the HSA then distributes the donated food to individuals in the community who are food insecure.
The Challenge:
RLC Dallas has continued to grow over the last two years, but donations were down since COVID-19 – while food insecurity continued to rise. hunger is not a scarcity issue, there’s more than enough food. The root of food waste is actually a logistics issue and awareness of options to donate food. The goal was to position RLC as the go-to partner for food rescue.
Our Approach:
- Identify "Hunger Fighters" in high-income area codes that bordered food insecure communities - and raise awareness to drive donations.
- Break the misconceptions around food waste by explaining how just $5 can scale into lasting food security by partnering with RLC Dallas.
- Help execute a combination of digital campaigns and in-person events to establish RLC Dallas as a presence in the DFW community.
