About Bonton Farms:
Bonton Farms now operates a 40-acre urban farm with donated farming equipment and a smaller farm that includes goats, chickens, and turkeys situated next to the recently opened Market. The Market cafe uses Bonton Farms products for healthy meals, offers cooking classes and a simple grocery selection. They hope to continue to be a working example for poverty-alleviation and resident empowerment.
The Challenge:
Our team stepped in to raise awareness about their incredible impact and generate donations for their unique urban agriculture operation. We needed to help explain that the organization provides services that go far beyond just growing fresh produce on-site.
Our Approach:
- Spread awareness that “Bonton Farms creates a positive ripple effect that is helping the Bonton community thrive”.
- Highlight how Bonton Farms continues to grow and service the community beyond fresh produce.
- Launch a multi-channel brand awareness campaign to reach the wider community and maximize recognition and recall.
