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March 25th @ 6:30PM | This Event Is FREE To Attend!

Ad 2 Dallas & Ad 2 Austin are proud to present a student-centered night of networking, professional development, and industry education. Our event will open with our keynote speaker, Sofia Hernandez, the Head of US Business Marketing at TikTok. After, we will break out into two rounds of breakouts with industry experts on Account Management, Channel marketing, Creative, Media, Digital/Social, Planning/Strategy. These breakouts are a chance for you to connect and learn from our industry experts and potentially get a great mentor to help you on your career journey. After you register for the event, we will send out a form so you’re able to provide your preference on your breakout sessions. Join us virtually on March 25th for a chance to connect with our speakers and other young professionals!


Head of U.S. Business Marketing, TikTok



Head of U.S. Business Marketing, TikTok

Sofia Hernandez is the Head of US Business Marketing for TikTok, the leading short-form video platform designed to inspire creativity and bring joy. She’s responsible for building innovative marketing solutions that help brands become TikTok fluent and engage with their communities through powerful and creative storytelling.

Prior to TikTok, Sofia was the Chief Client Officer at consumer insights platform Suzy where she was responsible for driving revenue retention and growth, informing the product roadmap, and ensuring the entire company was rooted in a ‘customer first’ approach. With over 18 years leading some of the most iconic global marketing campaigns for Fortune 500 companies including P&G, J&J, Netflix and Spotify, Sofia’s passion for people and what makes them tick continues to fuel her keen understanding of how to drive successful connections between brands and the people that love them.


An activist at her core, Sofia recognizes her role as part of the 1% of Latina Executives in Tech and is committed to fostering inclusion in the tech industry by incorporating DEI into everything she touches–from a company’s hiring practices to its advertising. Sofia is a passionate advocate for social justice and co-founded a unique apparel line, Black on Black BK, that’s dedicated to spreading messages of equality and empowerment.

Stephanie Scanlan

Sr. Director Client Success

Gannet | USA Today Network

Stephanie has been in the search and social media marketing space for over 12 years, and is currently working for Gannett/USA Today Network. She has run and managed teams that support SEM, programmatic display, Social Media, SEO, Video, YouTube, and Facebook advertising across national retail chains and local SMBs. Her current team is supporting over 14 million dollars in monthly digital revenue.

She currently also supports all training and operations for Gannett and the USA Today Network. This includes training on the digital space and client communications for over 1,000 customer service employees.

She attended Rockwall High School in Rockwall, Texas and graduated from Centenary College of Louisiana with a degree in Communications. She is a huge fan of FC Dallas and you can find her at the stadium cheering on the team for every home game!

Cynthia de la Torre Castro

Senior Designer

PMG Digital Agency

As a Senior Graphic Designer at PMG, I work on a day-to-day basis on digital design work for clients like Old Navy, Beats by Dr.Dre, Cole Haan, and The Container Store (plus a few more). My creative work at PMG has awarded me multiple awards, from three Fort Worth Addy’s (1 bronze in 2018, 2 silver in 2019) as well as being recognized in The Drum’s 2019 list of 50 under 30 Women in Digital & Creative.

My career has also lead me down a path in diversity & inclusion. After seeing the lack of diversity in both the graphic design industry and the marketing industry, I’ve dedicated a large part of my time working to change that. I currently sit on the leadership team for both of PMG’s ERGs, the WeCollective and DIG, our diversity & inclusion group.  I’m also a part of AIGA DFW’s diversity & inclusion group as well as a previous member of the Texas Diversity Council.

Shelley Brand

Collaboration Director

The Butler Bros

Shelley has developed her skills as a marketer and strategic thinker through both agency and client-side experience, specializing in directing projects from concept to completion. She is responsible for the business and marketing strategy for her clients.

An expert in account planning, brand strategy, requirements gathering, content strategy, campaign optimization, and demand generation campaigns, she also leads strategic business initiatives for her clients. She believes that great work should be beautiful and effective, and always be based on the needs of the business and the goals established. Her role is to make sure that all work is strategically focused and on-target. 

Shelley led projects for Hitachi, Tory Burch, AT&T, SC Johnson, Samsung, Indeed, Rackspace, the National Domestic Violence Hotline, VMG Partners and Body Glove. Prior to her agency experience, Shelley worked at an international association as director of marketing and developed web-centric international campaigns to support 12 conferences worldwide.

Marc Bautista

Senior SEM Manager

PMG Digital Agency

Marc Bautista is a Senior SEM Manager at PMG where he leads the paid search programs for the Old Navy SEM team across text and shopping. He started his career developing omni-channel marketing campaigns for the Kubota Tractor Corporation but found his niche in retail marketing upon joining PMG. 

Marc is active within the advertising industry and previously served as a Board Member of the American Advertising Federation’s Fort Worth Chapter from 2018 – 2020.  He has been a guest lecturer at multiple universities and spoke at the 2020 State of Search conference and was recently selected for Ad2Dallas’ 32 under 32. Marc attended the University of Texas at Arlington and is now pursuing an MBA at Southern Methodist University in Dallas, Texas.

Dannely Flores Kramer

Sr. Researcher - Consumer Insights


Dannely is an experienced researcher, planner, mom, and runner. She has a passion for marketing, cultures, and consumers, which has allowed her to become a cultural interpreter with a business mindset. She’s proud of helping brands build two-way relationships with consumers. Dannely currently works with Toyota North America as a Marketing Researcher.

Joel Villarini

Director of Social Media

Florida International University

Highly experienced Digital Marketing & Communications, Joel is an advertising professional with 19 years of experience. He is currently working as Director of Social Media for Florida International University, the fourth largest public university in the nation by enrollment. He has a degree in Digital Media Studies from the University of Denver. His experiences include working in multiple industries such as Government, Agencies, Television, Radio, Automotive, Healthcare, CPG and Higher Education. His current interests in social media are crisis management, large organization social management, social analytics, content creation workflow, audience research and social listening.


Join Us On March 25th!

6:30 PM | Virtual Summit Welcome!

6:30 – 6:35 | Opening Remarks

6:35 – 6:55 | Keynote Presentation

6:55 – 7:05 | Q&A Session

7:10 – 7:35 | Breakout Session A

7:40 – 8:05 | Breakout Session B

8:05 – 8:10 PM | Closing



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