Meet Jayr Sotelo, this month’s Social Spotlight guest. Jayr is the Director of Motion Graphics at Click Here Labs, an affiliated agency of The Richards Group. He wants to break the mold of traditional advertising, especially the view of traditional creatives. Learn more about Jayr and his journey in the advertising industry.
Tell us about yourself.
I grew up in the border community of El Paso/Cd. Juarez, with family on both sides of the border. I learned English by watching syndicated episodes of the Simpsons. It’s one of the cool things about living in a border town, you can get tv channels from the U.S. and Mexico which a lot of people don’t know. One of my favorite things to do is to cook, I learned by helping my mom in the kitchen when I was younger. My love for cooking grew when I moved to college and started cooking my mom’s dishes. Something else about me is that I’ve always loved to draw, ever since I was a little kid. I’m also married and have 2 wonderful kids.
What drew you into the advertising industry?
The way campaigns had a way of changing people’s views on everyday life drew me into the advertising industry and also the fact that I could tell people I drew for a living. The creativity, problem solving, and curiosity involved in the industry was something new and interesting for me as I grew up mainly on the Mexican side of the border and didn’t think drawing was a possible career.
What was your first job in the advertising industry?
My first job in the advertising industry was working at The Richards Groups’ affiliated agency, Click Here Labs as an animator/ director for motion design. I landed this job through a connection I made while working at Janimation, a production house here in Dallas that specializes in animation for commercials, video games and movies. During my time at Janimation, I morphed from a graphic designer to more of a motion graphic designer and illustrator, with graphic design tendencies.
How would you describe your role at Click Here Labs?
My role at Click Here Labs has changed a lot since I was first hired as an animator. Since joining the agency, I’ve formed/managed and directed an in-house motion graphics team for Click Here Labs. I recruited various creatives from different disciplines to form my team. In addition to leading the motion design team, I also act as co-director of the Content team at The Richards Group. I oversee day to day projects, most of them in the digital realm meaning social and digital video, and yes some days I even get to draw!
What skills are most important when working as a Director of Motion Graphics?
As a Director, it’s important to have leadership skills as you are directing a large group of people. You also need to be good at collaborative work, in this position you will be sharing stories and drawings with other individuals, so you need to be able to work with them. Lastly, I think it’s important to be passionate about the work you do. My passion for storytelling, drawing and teamwork is what keeps me going day in day out. If I didn’t have the passion for telling stories, drawing and collaborating with other passionate individuals, it would make directing a group of 10 people very hard.